Case Studies

National Outdoor Products Company

Challenge

Provide actionable insights from consumer audiences that will drive increased brand engagement, consideration and product sales.

Solution

Feedback used its HumanFilterSM system to research multiple market segments -- including consumer audiences and social influencers -- and discover unique insights within six weeks. The actionable recommendations Feedback delivered included an analysis of core audience sentiment and preferences, and a review of international audiences in twelve countries.

Result

Feedback’s insights and recommendations helped the client produce campaigns that exceeded aggressive marketing objectives in 1/6th of the time expected. This included growth rates of 3X industry averages and engagement rates 12X what was expected. This research further allowed our client to enter and dominate a previously underserved market segment and expand its leadership position in the industry.

Leading University in United Kingdom

Challenge

Identify buying preferences and triggers among four key UK audiences, test messaging for maximum engagement, and reduce the cost of customer acquisition.

Solution

Within four weeks of the project outset, Feedback researched selected target audiences and developed the communications matrices that would help reach those who would engage and select our client’s services over those of larger competitors. Marketing themes were compared for effectiveness, and messages were tested to assess accuracy of proposed marketing strategies.

Result

As a result of Feedback’s research, client was able to more effectively deploy communications messaging to its target audiences, in some cases delivering superior results in days, as opposed to the expected weeks. This efficient communication strategy enabled our client to slash the cost of customer acquisition by over 70%, reallocate marketing budgets for more cost-effective use, and also identified subsequent opportunities for Feedback to conduct its specialized research in other client markets – including Nigeria, Hong Kong, Trinidad & Tobago, St. Lucia, Jamaica and the Middle East.

Leading International Bank

Challenge

Research multiple target markets and determine whether client’s digital marketing efforts are properly aligned with the correct consumer channels.

Solution

Feedback uncovered multiple social and digital channels where the bank’s audiences were very active, and identified the influencers in those channels who could facilitate the bank’s marketing efforts. Feedback’s insights included highly effective messaging themes and assessed target audiences’ potential acceptance of various methods of communication.

Result

Our HumanFilter system quickly unearthed unknown digital channels and the audiences that participated in discussions about the bank and its competitors. After plotting the findings over their existing online marketing efforts, the client quickly reallocated resources to more effectively engage its best audiences, leading to higher customer engagement, more positive sentiment and a growing customer base for the bank in the UK.

Leading Site Remediation Company

Challenge

Research all B2B online channels to identify underlying brand problems and potential solutions to obtain consistent and effective marketing strategies and tactics among its franchisee base.

Solution

Feedback deployed its research strategies throughout North America, auditing all social and digital channels for current and past examples of franchisee marketing efforts. In six weeks, true influencers were identified, hard-to-reach audiences were located (including audiences our client was sure WERE NOT online) and online channels were reviewed for potential new marketing opportunities.

Result

Feedback’s report identified numerous areas for improvement and discovered previously unknown channels where influencers and decision makers were discussing our client and its competitors. Our recommendations included the development of targeted applications to increase penetration of channel segments and audiences, resulting in a huge first-mover advantage for this company among its target audiences.

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