Four Fantastic Summer Facts

July 6, 2015, by , in Blog, no comments

With summer underway, there are a number of ways be part of a larger community. We’ve been uncovering dozens of unique insights related to summer and observing how different groups of people interact, online.

Whether you’re someone who enjoys running, cooking or going to music festivals in the summertime, our findings indicate there may be others like you.


  1. RUNNING COMMUNITIES
  2. We’ve seen a lot of running enthusiasts online who understand the importance of staying hydrated in the heat! Since their water intake may be on the rise, many of them are looking to cut down on their use of plastics by using refillable water bottles. One of the ways they’re embracing this initiative online involves the hashtag “#ditchdisposable.”

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  3. MUSIC COMMUNITIES
  4. As we’ve explored fan-base engagement surrounding music festivals, we’ve seen the ways people are connecting before, during and after events. It’s not uncommon for excited festival goers to congregate online before the event, offering advice on what to pack and reminiscing weeks after the events have taken place.

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  5. HOMEOWNER COMMUNITIES
  6. In the course of researching building materials, we’ve learned the DIY movement affects outdoor home maintenance. While some people may consult people they know, others go online to watch step-by-step video tutorials and will ask for advice from informal, and often anonymous, digital “consultants.”

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  7. GRILLING COMMUNITIES
  8. Through research on grilling communities (yes, they exist!), we’ve learned how even some of the best chefs get their insight from digital sources. Before investing in new grilling equipment or trying new recipes, many consumers look online for reviews, and return to contribute their own later on. There’s a unique exchange of “education” vs. “expertise” when it comes to outdoor grilling and discussions taking place online.

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So no matter what you choose to do this summer, it’s possible there’s a relevant conversation happening in the digital landscape; you’re part of something greater.


by: Whitney Cavin — Strategist

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