Monitoring

With a stronger awareness of their target audiences and a better understanding of who the true influencers are in their industry, Feedback clients demand a more rigorous methodology to monitor, measure and identify opportunities among these audiences. We provide this service to many of our largest clients, reporting on a weekly, monthly or quarterly basis on many issues, including:

  • Changes in audience sentiment
  • Emerging online channels
  • Product reviews
  • New product opportunities
  • Potential issues and crisis management
  • Emerging competitors
  • Competitive advertising and PR campaigns

Our clients view this monitoring service as a natural next step once the ethnographic research findings are presented, as it ensures they continue to receive the advanced intelligence they need to maintain or advance their positions in the market.

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