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Can Your Focus Groups Do This?

September 18, 2017, by , in Blog, no comments

Ah, the Focus Group. Imagine a room of 6-10 people, whose every word is prompted by a moderator and who have arrived because you…

Turning With The Pivot: Dealing With Social Channel Change

December 5, 2016, by , in Blog, no comments

Tis the season for the “pivot” among some of the most prominent social media channels – that special time where the communities we’ve taken…

Seeing The Future

August 4, 2016, by , in Blog, no comments

On separate occasions this month we have been told two different ways: “You literally predicted the future for us.” We’re not actually soothsayers or…

Understanding Digital Phenomenon: Pokemon Go

July 11, 2016, by , in Blog, no comments

If you noticed a sharp drop in your employee’s productivity these last few days, you might have been in a region where Pokemon Go rolled…

Social Media Running Free: The Importance of a Brazilian Fan Finding an American’s Post About A British Band

April 25, 2016, by , in Blog, no comments

Just to say this out loud at the start: this is largely a personal story, but it has connections to a larger behavioral theme…

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