Social listening – real, behavioral social listening – is so important right now in healthcare with so many fragile fronts. Take this example, which signal boosted a #TikTok but whose comments also lead to the review assault of the facility on Google and beyond. Digital ethnography can catch and sleuth out the sources of this – using actual behaviorists instead of dashboards that wouldn’t understand or interpret the context.

Most importantly: this is how quickly things can change right now. The usual floodwalls of goodwill aren’t shoring up reputations like they once were. I know it feels like war and triage inside hospitals, but there are some terrible consequences to only training sights inside…

If you’re interested in learning more about our research, reach out to Dean Browell, PhD and we’ll customize a plan and approach that works for you: Dean @ discoverfeedback.com .