Don’t You Forget About Me: Understanding the Role of Gen X

May 15, 2019, by , in Blog, News, no comments

Feedback is proud to be a part of a brand-new presentation, “Don’t You Forget About Me: Understanding the Role of Gen X” presented by Feedback’s Dean Browell and Alan Shoebridge from Salinas Valley Memorial Healthcare System. The two will debut the talk at the New England Society for Healthcare Communication’s annual conference this month (details below).

More Than Just Fun Facts

The approach Dean and Alan are taking immediately confronts a lingering issue in generational discussions: that Generation X as a whole are often ignored or forgotten about. Don’t simply take our word for it, see the screen shot below for recent proof of how even news organizations pass over the, “middle kid.”


Alan and Dean will not just deconstruct the actual attributes and behaviors of Generation X, but also showcase how their unique perspective make them important change agents in the workplace and in healthcare.



The Presentation Has a Playlist!

Check out this Apple Music playlist to get you ready to understand those who came of age in the 80’s and 90’s (or enjoy and wallow in your era).


“Don’t You Forget About Me: Understanding the Role of Gen X”

NESHCo 2019
Thursday, May 30th
3:15pm (Bristol/Kent)
NESHCo Conference Info
Session Info

Strategic conversations about the future of healthcare focus on the immediate impacts of Baby Boomers and the future desires of Millennials. Something important is missing: 65 million people in this country who were born between 1965 and 1980. Often underestimated and ignored, Generation X represents a significant force in healthcare. Gen X is currently assuming leadership roles, aging into healthcare as patients, coordinating care for their parents and helping their own children navigate care. Learn more about what makes Gen X tick, how to engage them as employees and how to best target them for marketing and communication efforts.

In this session, you will learn:

  • More about Generation X as its own generation and in comparison, to the far-more-discussed adjacent generations
  • How Generation X behaves and fits in to healthcare alongside Boomers and Millennials
  • How to recognize the significance of a central/bridging generation (Gen X. and can improve outcomes, communication and planning for life stage movement

Dean Browell, PhD

Principal, Feedback

Alan Shoebridge
Director of Marketing, Salinas Valley Memorial Healthcare System



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