Understanding Digital Phenomenon: Pokemon Go

July 11, 2016, by , in Blog, no comments

If you noticed a sharp drop in your employee’s productivity these last few days, you might have been in a region where Pokemon Go rolled out. (The good news is that it may help your corporate wellness scores.) The immediate habits remind us of early Foursquare activity, like checking into toll booths and park benches, but on a much larger scale and across a much wider demographic swath. To wit, “As of July 8th, the app was being used for an average of 43 minutes, 23 seconds a day, higher than Whatsapp, Instagram, Snapchat, and (Facebook) Messenger.” Get up to speed on the Augmented Reality phenomenon, from the intense reception to the basic premise and mechanics with the links below: 

And lastly, we’d be remiss not to point out the forum comment that best exemplifies how broad the appeal is – and making for some unusual encounters…