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Keeping an Eye on Banking Behaviors During the Crisis

May 12, 2020, by , in Blog, no comments

Our current crisis provides unique challenges for the financial service industry   Looking at consumer finance and banking, let’s explore how audiences may pivot…

Keeping an Eye on Healthcare Behaviors During the Crisis

April 28, 2020, by , in Blog, no comments

We’ve conducted several weeks of healthcare research within multiple states across the country, so we thought we’d share some thoughts around what we’re seeing…

3 Emerging Consumer Personas Outdoor Brands Should Listen To

April 6, 2020, by , in Blog, no comments

Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies…

3 New Consumer Personas Retailers Should Listen To

April 1, 2020, by , in Blog, no comments

Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than…

Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times

March 17, 2020, by , in Blog, News, no comments

Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing…

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