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3 Emerging Consumer Personas Outdoor Brands Should Listen To

April 6, 2020, by , in Blog, no comments

Our current crisis provides unique opportunities and challenges for brands of the great outdoors Outdoor Industry audience personas are changing quickly and marketing strategies…

3 New Consumer Personas Retailers Should Listen To

April 1, 2020, by , in Blog, no comments

Our current crisis provides unique challenges for brands that rely on physical retail For retailers, online presence and ecommerce sales are more important than…

Listening During COVID-19: How Digital Ethnography Can Illuminate Audience Attitudes and Differences In Difficult Times

March 17, 2020, by , in Blog, News, no comments

Timely Research Options on Public Perception of Brand, Facility, Competitors, and More During the Coronavirus Outbreak As you manage responses and organize the ongoing…

The Fear of Missing Instagram Likes and You

November 19, 2019, by , in Blog, no comments

Haven’t you heard? Instagram is experimenting with hiding the Likes of posts. Depending on who you listen to, it either means the sky is…

Feedback 101: How to choose the right research method

March 9, 2020, by , in Blog, no comments

Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups…