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The Fear of Missing Instagram Likes and You
Haven’t you heard? Instagram is experimenting with hiding the Likes of posts. Depending on who you listen to, it either means the sky is…
Feedback 101: How to choose the right research method
Choosing the right research method can be tricky as no two research methods produce exactly the same type of results. For example, focus groups…
Feedback 101: What is Qualitative Research?
To put it bluntly, qualitative research is research that yields data not based on numbers. Qualitative research values rich descriptions and inputs from both…
Feedback 101: What are the benefits of Digital Ethnography?
Digital ethnography allows you to understand two crucial perspectives: The insights from the sentiment expressed by so many of your audiences online The perspective…
Feedback 101: What is Digital Ethnography?
Ethnography is a specialized type of research focused on producing descriptions of behavior, and therefore people, cultures, and communities. Digital ethnography is the application…