What Gen X Can Teach Us About COVID & the Holidays

December 10, 2020, by , in Blog, Uncategorized, no comments

Over at the SPM Communications blog, Feedback’s Dean Browell remarks with his Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare co-authors Dan Miers and Alan Shoebridge on how Generation X and others are dealing with this year’s holiday challenges.

An excerpt:

The judgement and skepticism findings help tell the further story of how Gen X starts skeptical but once we’re bought in, we’re very loyal. The Gen X Holiday Rebels have their loyal brands and it makes up some of their personal armor and very self-aware image—because those choices were very hard fought and weren’t made lightly. In fact, that may also explain the tight grip on holiday traditions: these are tried and true ways the Gen X Holiday Rebel copes and revels; they are proven so they are loyal. Maybe they’re the holiday lights over-achievers determined to win that neighborhood recognition—or give the most thoughtful and clever present. This helps power why we see Gen X show up writing reviews, telling their heartfelt, informative stories but also how your holiday-centric messages might work in inspiring them to show their support for you or your foundation when you need them.

Head over and read the full blog here and grab the book Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare here!